Business books rarely become the foundation of blockbuster web series, but veteran journalist Vinay Kamath has achieved exactly that. His acclaimed 2018 book, Titan: Inside India’s Most Successful Consumer Brand, has found a new audience after being adapted into the 2026 streaming series Made in India: A Titan Story. The show, now streaming on Amazon MX Player, has not only won praise from viewers but has also brought renewed attention to Kamath’s years of in-depth reporting on one of India’s most iconic companies.
Reacting to the overwhelming response, the former ‘The Hindu Business Line’ journalist described the adaptation as a deeply satisfying moment in his career. For someone who spent years documenting Titan’s journey through interviews, research and corporate archives, seeing the story come alive on screen is more than just a personal milestone it is a celebration of quality business journalism.
Unlike traditional corporate stories that often focus on financial numbers and boardroom decisions, Kamath’s book explored the people behind Titan’s success. That human approach has become the heart of the web series as well. Instead of presenting Titan as just another successful company, Made in India: A Titan Story tells the inspiring story of visionaries who dared to challenge conventions and build a globally respected Indian consumer brand.
The series shines a spotlight on the remarkable partnership between J.R.D. Tata, portrayed by veteran actor Naseeruddin Shah, and Titan’s founding Managing Director Xerxes Desai, played by Jim Sarbh. Their journey captures the struggles, setbacks and determination involved in creating a brand that would eventually redefine India’s watch and jewellery industry. From internal corporate resistance and bureaucratic hurdles to competing with established Swiss watchmakers, the drama highlights the risks and bold decisions that shaped Titan’s remarkable rise.
The success of the series also reflects a changing trend in Indian entertainment. Viewers are increasingly embracing stories based on real-life achievements rather than fictional crime thrillers or action dramas. The popularity of shows such as Scam 1992 and Rocket Boys demonstrated that audiences enjoy narratives about entrepreneurs, scientists and business leaders who played a role in shaping modern India. Made in India: A Titan Story continues that trend by turning corporate history into engaging mainstream entertainment.
For Vinay Kamath, the adaptation is also a reminder of the lasting impact of long-form journalism. Business reporters often spend months or even years researching complex stories that are usually read by a niche audience. The transformation of his book into a widely watched drama shows that well-researched journalism can provide the perfect foundation for compelling storytelling across different formats.
Another reason behind the show’s popularity is its nostalgic portrayal of India’s economic transformation. Through vintage advertisements, archival footage and classic music, the series recreates the optimism of post-liberalisation India. Even its title carries symbolic meaning. As Titan built its legacy around watches and timekeeping, the series cleverly uses “time” as a metaphor for ambition, change and perseverance.
With Made in India: A Titan Story, Vinay Kamath’s book has gone beyond the pages of business literature to become a powerful story of innovation, leadership and the making of an Indian brand that stood the test of time.
